The Corporate Team

Steve Smith –MA, CFE

Mr. Smith, a former arena football player and a national bodybuilding champion, began his business career by opening a gym in the town of Oxford, MS upon graduating from Ole Miss.  Mr. Smith is a former licensee of three Gold’s Gym locations, and recipient of the International Gold’s Gym Marketing Award.  He has been involved in the fitness and wellness industry since the age of 18.  In 1996, he founded Planet Beach which has grown into the world’s largest fully automated spa franchise, and is now operating 345 locations in 8 countries.  In the fall of 2009, While training under the guidance of Coach Duke Rousse, an NFL strength and conditioning expert,  he was inspired to create a group training fitness concept which resulted in the formation of GymMatrix Franchising Systems, L.L.C. and the launch of the GymMatrix brand as a new fitness franchise.  He is a resident of New Orleans, LA.  To contact Mr. Smith please email him at

Jessica Matherne, Senior Director of Franchise Operations


Ms. Matherne a former high school and intramural college athlete and also an avid fitness enthusiast began her business career as a manager of a top Planet Beach Franchise.  She was quickly promoted to the corporate headquarters in New Orleans as a Grand Opening Coordinator where she worked with well over one hundred franchisees on starting up their new businesses, and spent 2 years traveling the United States to successfully open Planet Beach locations.   In January of 2010, Jessica took on a promotion as the Senior Director of Operations and Brand Manager for Gymmatrix Franchising Systems LLC (GFS).  In this role she has been in charge of creating and evolving all sales, marketing, pre sale and all other operational systems for the franchise as well as spearheading the pre-opening and pre-sale of the first Gymmatrix Flagship location.  Ms. Matherne continues to serve the franchise in this capacity.  In 2011 Jessica and her husband Todd also began their journey as the first franchisees of the GymMatrix Brand.  Their Marrero location opened in 2011.  To contact Ms. Matherne please email her at


David Q. Mesa Jr. CFE – Senior V.P. of International Development

Mr. Mesa served eight years in the Unites States Marine Corp as an Air Traffic Controller, receiving an honorable discharge.  Additionally, Mr. Mesa also served as Director of Business Operations for Allegis Group, a personnel staffing company, for eight years.  In March of 2005, he received the designation of Certified Franchise Executive (CFE) by the International Franchising Association for his work and study in the franchise industry and has maintained that designation to date.  Mr. Mesa is also a member of the International Institute for Franchise Education (IIFE) Mini MBA Club.  David Mesa also partnered with Jessica Matherne as a franchisee of the GymMatrix Marrero location in 2010. 


Board of Advisors to GymMatrix Franchising Systems, L.L.C.

Coach Duke Rousse, Athletic Trainer

Athletic trainer Duke Rousse has a who’s-who list of stars that work with him to get in shape through a vigorous series of workouts. Athletes such as New Orleans Saints All-Pro safety Darren Sharper stop by, so do other football talents such as ex-NFL cornerback Adam Jones, former Oklahoma State receiver and top draft prospect Dez Bryant, Redskins safety LaRon Landry, Seahawks receiver T.J. Houshmandzadeh and Jets cornerback Antonio Cromartie, just to name a few. He also has hooked up with former NFL star Deion Sanders and formed Prime U, Sanders’ performing training center in Dallas. But the majority of Rousse’s work is done at the Kenner Orthopedic and Sports Therapy Center, where Rousse has a team that includes physical therapist Craig Goodwin, nutrition consultant L.J. Canal and assistant Nat Bhanthumachinda. Indeed, Rousse’s program is growing. It consists of some of the most talented prep athletes in the nation to NBA players and college hoop stars. But he quickly points out his job isn’t simply to train athletes but to help anyone interested in taking it to the next level in fitness. He really enjoys mentoring young people and has camps and classes are designed to increase players’ speed, agility, quickness and strength.  Visit for more details.

Jerome Price, Certified Health & Fitness Instructor

Mr Price is a veteran high school Biology teacher for the last 20 years.  In 1995, he completed his Masters Degree in Exercise Physiology from the University of New Orleans.  Mr. Price has also been certified by the American College of Sports Medicine as a Health and Fitness Instructor and has held this certification since 1994.